Georgia Needham Information designer
All work

Kids Bike Trade UP Event Website

An event website for a Calgary non-profit, designed and built during my communications internship and still live today.

Role
Communications Student Intern
Organization
Youth en Route, Calgary
Timeline
May–Aug 2025
Tools
Figma, WordPress
Reading time
2 minutes
The live Kids Bike Trade UP homepage: a yellow site with a blue logo, an explanation of the program, a photo of a child on a bike and an events calendar.
The live site at kidsbiketradeup.com. Select the image to see the full page.
The problem
Families needed one clear place to learn about a new bike trade-in event and register for it.
What I did
Drafted the content with my supervisor, wireframed four pages in Figma, and built the site in WordPress.
Outcome
More than half of the pilot event's attendees registered through the site.

The Goal

Youth en Route's Kids Bike Trade UP lets families trade an outgrown bike for a refurbished one that fits. My goal was a site that tells visitors where, when and why to attend, built in WordPress, a tool I was new to at the time.

Content Development & Wireframes

I met with my supervisor to draft most of the body text first. Knowing how much space the content needed kept the design focused. I then made a wireframe for each page in Figma so the essential information was quick to find.

Home page wireframe: navigation, welcome banner, program explanation, upcoming events calendar and a photo gallery.
Home
Trade UP page wireframe: how to attend, what to bring and an events calendar.
Trade UP
Donation page wireframe: drop-off locations, a map and a donation button.
Make a Donation
Our Impact page wireframe: three key numbers and a carousel of quotes from families.
Our Impact

Key Takeaways

I built the site with guidance from Jennifer Leigh, a graphic and web designer. Along the way I learned to:

  • Use WordPress and plugins to streamline the design
  • Update domains and troubleshoot plugin issues
  • Customize layouts with simple HTML

Results & Further Development

More than half of the pilot event's attendees registered through the site. It was my first public-facing project, and it is still live today.

If I were to continue working on this site, I would add breadcrumb navigation and a "return to top" button to make the site even more accessible.

Visit kidsbiketradeup.com